Thursday, 12 January 2012

McDonald's to serve fruit with every US Happy Meal from 2012

In a move that has been praised by Michelle Obama, fast food chain McDonald’s has announced that it will bring in new nutritional standards.  McDonald's says that by  the end of the first quarter in 2012, each Happy Meal served in the US will come with a quarter cup or half serving of apple, and French fries served with the meals will also come in a smaller serving size. Low-fat dairy options will also be offered as an option with Happy Meals.

McDonald's has also stated that calories and levels of fat in Happy Meals will also be reduced with calories being reduced by around 20%.

Commenting in a press release, Jan Fields, president, McDonald’s USA, said:

“McDonald’s will always try to do the right thing, and we know we can help make a difference in our communities.”

“The commitments we’re announcing today will guide the future evolution of our menu and marketing.”

Looking further ahead, McDonald’s also announced that by 2015 salt in meals will be reduced by 15% and by 2020 the burger chain will offer reduced sugar, saturated fat and calories in their meals.
McDonald’s also say that they are developing their first app which will allow people to find out nutritional information while they’re on the move.

There has been many reports over the past few years regarding the obesity epidemic and figures from CDC show that 17% of children in the US, equivalent to 12.5 million, are considered obese. Perhaps the plans by McDonald’s will be a step in the right direction. Encouraging children to eat well from a young age has to be a good thing and although the obesity epidemic is more complex than that, the announcement by McDonald’s is a positive move - and a necessary one.

*Previously published on Wordpress

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